Svaralana

Wellness is no longer a niche lifestyle trend, it is becoming an operating requirement for modern life and work. Consumers are seeking credible products, meaningful experiences, and practical routines that improve energy, recovery, and resilience. 

Tigamark Group is developing Svaralana in Indonesia as a wellness brand and network spanning four pillars, consumer wellness goods, wellness trips, wellness activities, and wellness human resources. The ambition is to build a cohesive ecosystem where products and experiences reinforce each other and where quality, safety, and trust remain the foundation.

Why a Wellness Network Matters

The wellness market is crowded, but fragmented. Many offerings are either product-only without guidance, or experience-only without continuity. Consumers often struggle to find wellness brands that feel both aspirational and operational beautiful enough to desire, but structured enough to trust. Svaralana addresses this by building wellness as a system:

1. Goods that are designed to be used consistently

2. Activities that create habit and community

3. Trips that create immersion and transformation

4. Human resources that ensure professional delivery and safety

How Svaralana Operates

Svaralana functions as an enabling network that aligns four stakeholder groups into a coherent wellness delivery system:

1) Consumers & Communities (Demand Side)

• Individuals seeking recovery, stress management, fitness support, and lifestyle improvement

• Women-focused communities (optional specialization), professionals, families, and wellness enthusiasts

• Micro-communities: gyms, yoga studios, running clubs, parenting groups

2) Wellness Product Partners (Goods Supply)

• Local producers and brands (supplements where compliant, herbal products, skincare, aromatherapy, healthy snacks, hydration products)

• Packaging, formulation, quality control, and distribution partners

• Retail and digital channels (e-commerce, curated drops, subscription programs)

3) Wellness Experience Partners (Activities & Trips)

• Studios and instructors (yoga, breathwork, pilates, mobility, meditation)

• Outdoor and tourism partners (retreat venues, eco-stays, tour operators)

• Hospitality partners (hotels, resorts, healthy cafés)

• Medical-adjacent partners (optional): physiotherapy, sports recovery—clearly positioned with proper boundaries

4) Wellness Talent Network (Human Resources)

• Certified instructors, therapists, coaches, facilitators, nutrition educators

• Program managers and community hosts

• A structured training and quality-assurance layer to maintain service standards

Svaralana’s role is to integrate these components into a single operating system—standardizing quality, strengthening trust, and enabling scalable delivery across multiple cities and partner venues.

The Four Pillars (Svaralana Portfolio)

Pillar 1: Consumer Wellness Goods

Svaralana develops and curates consumer wellness products that are practical, repeatable, and lifestyle-friendly.
Examples:

1. Relaxation and recovery kits (aromatherapy, bath/body care, sleep support routines)

2. Functional snacks and hydration lines

3. “Routine products” built around habit loops (morning clarity, evening recovery)

Network objective: enable reliable sourcing, consistent brand standards, and scalable distribution.

Pillar 2: Wellness Trips (Retreats / Journeys)

Svaralana creates curated wellness trips that deliver structured recovery and lifestyle reset—beyond tourism.
Examples:

1. Weekend reset retreats (sleep, mobility, breathwork, nature immersion)

2. Thematic journeys (burnout recovery, women’s wellness, executive reset)

3. Co-branded retreats with hospitality partners

Network objective: a repeatable retreat format with partner venues and trained facilitators.

Pillar 3: Wellness Activities (Community & Programming)

Svaralana organizes activities that turn wellness into habit—accessible, consistent, and community-powered.
Examples:

1. Weekly classes (breathwork, mobility, yoga)

2. “Challenge” programs (14-day recovery, sleep reset, mobility streak)

3. City-based micro-events (sunrise session, community walk/run, mindful café series)

Network objective: build community continuity and create recurring engagement.

Pillar 4: Wellness Human Resources (Talent Enablement)

Svaralana builds a network of wellness facilitators and operators to ensure service quality and scalable expansion.
Examples:

1. Talent onboarding and verification (certification, SOP, boundaries)

2. Training modules and standard delivery playbooks

3. Matching facilitators to programs, trips, and partner requests

4. Quality assurance and customer feedback loops

Network objective: create a trusted talent layer that makes Svaralana scalable without compromising safety.

Core Services

To make the network operational, Svaralana will provide:

1. Product curation and quality standards (brand guidelines, safety boundaries, compliance)

2. Program packaging (activity formats, retreat modules, customer journeys)

3. Partner onboarding (venues, instructors, producers)

4. Booking and community operations (membership, scheduling, communications)

5. Measurement and feedback (retention, satisfaction, repeat participation, product repurchase)

6. Governance and brand protection (code of conduct, boundaries, customer safety)

Positioning Statement

Svaralana is a wellness brand and network in Indonesia, building consumer wellness goods, curated trips, community activities, and a trusted talent ecosystem to deliver wellness that is beautiful, practical, and scalable.