Nutridaya

As demand for preventive health and disease-specific nutrition increases, access to consistent, medically appropriate healthy meals remains limited especially outside major cities. Many people want to eat better, but face practical barriers, time constraints, limited availability, inconsistent quality, and lack of guidance for specific health needs.

Tigamark Group is developing Nutridaya in Indonesia as a healthy meal distribution brand designed to serve diverse health needs by leveraging an underutilized national asset, hospital kitchens. Nutridaya is structured as a network model standardizing nutrition programs, enabling local production through hospital kitchens, and distributing meals through a coordinated logistics and subscription system.

Why Hospital Kitchens Matter

Hospital kitchens already operate with disciplined hygiene, standardized food handling processes, and nutrition aware workflows. Yet much of their capacity is used only for inpatient needs, leaving potential production capability underutilized particularly during off-peak cycles.

Nutridaya’s thesis is straightforward, if hospital kitchens can reliably serve patients inside hospitals, they can also become trusted production hubs for healthier eating outside hospitals when supported by the right operating system, product standards, and distribution model.

How Nutridaya Operates

Nutridaya functions as an enabling network that aligns five stakeholder groups into a coherent national delivery system:

1) Consumers & Patients (Demand Side)

1. Individuals managing chronic conditions (diabetes, hypertension, dyslipidemia, CKD—where appropriate)

2. Post-hospital discharge patients needing structured nutrition continuity

3. Busy professionals and families seeking preventive wellness nutrition

4. Special segments: maternal nutrition, elderly support, weight management (with clear boundaries)

2) Hospital Kitchens (Production Nodes)

1. Partner hospital kitchens as certified production hubs

2. Dietitian-supervised meal preparation workflows

3. Standard hygiene, portioning, and labeling processes

4. Capacity planning to ensure inpatient service is not disrupted

3) Clinical & Nutrition Governance (Quality Layer)

1. Dietitians/nutritionists defining meal programs and standards

2. Menu frameworks aligned to Indonesian dietary realities

3. Safety protocols, allergen management, and labeling

4. Clear boundaries between nutrition support and medical treatment claims

4) Logistics & Distribution Partners (Delivery Layer)

1. Local last-mile delivery (city-based couriers)

2. Cold chain solutions where required

3. Subscription routing and delivery scheduling

4. Packaging partners (food-safe, portion-friendly, brand-consistent)

5) Institutional Partners (Scale & Access)

1. Hospitals (as referral and trust anchor)

2. Insurers and corporate health programs (meal subscriptions as benefit)

3. Clinics and physicians (post-discharge programs, chronic care support)

4. Local communities and health organizations (program adoption)

Nutridaya’s role is to standardize and orchestrate this network—so production remains consistent across regions while distribution remains local and efficient.

Core Offer

Nutridaya is designed as program-based nutrition, not generic “healthy food.” Early program lines may include:

1. Diabetes-friendly meals (controlled carbs, fiber-forward)

2. Heart-healthy meals (low sodium, balanced fats)

3. Weight management programs (portion control + habit support)

4. Post-discharge recovery meals (gentle, nutrient-dense options)

5. Elderly-friendly meals (easy-to-chew, protein adequacy focus)

6. Maternal wellness nutrition (non-medical claims; education-forward)

Each program should include standardized labeling (macros, calories, sodium, allergens), clear suitability notes, and optional add-ons (snacks, hydration support).

Why This Matters Now

Indonesia faces rising chronic disease prevalence, growing wellness awareness, and increasing demand for practical preventive solutions. At the same time, hospitals are evolving beyond inpatient care—becoming platforms for community health continuity. Nutridaya sits at this intersection: translating hospital-grade food operations into scalable nutrition access for the public.

Positioning Statement

Nutridaya is a healthy meal distribution network in Indonesia, delivering nutrition programs for diverse health needs by leveraging hospital kitchens as trusted production hubs, supported by standardized governance and scalable last-mile distribution.